Robert Hoffman served as Vice President of Marketing & Public Relations at Technicolor for 18 years. Earlier, for seven years, he was the head of Communications & Public Relations at the Academy Award-winning visual effects studio, Digital Domain founded by Scott Ross, director James Cameron and legendary creature creator Stan Winston with funding from IBM. 

  As an undergraduate, Hoffman studied political science and fine art, and later, in 1970-1971, filmmaking at The American Film Institute. He began his career as a researcher, then a story analyst, and in the early 1980 began working in cinema marketing with actor-producer Edward James Olmos and legendary indie director Robert M. Young. In a career that spanned over 50 years, he was an award-winning educational documentary producer as well as having worked for Warner Bros., Paramount, and 20th Century Fox in Marketing and Publicity on such films as Stand and Deliver; Driving Miss Daisy; Star Trek 6: The Undiscovered Country; and the smash-hit, Speed. At Digital Domain, he directed the company’s communication strategy and award’s campaigns for True Lies; Apollo 13; The Fifth Element; Titanic; and What Dreams May Come. Working with author Piers Bizoni, Hoffman oversaw the development of Digital Domain: The Leading Edge of Visual Effects, published in 2001 by Billboard Books. While at Technicolor, he oversaw the development of author Michael Goldman’s monograph, Clint Eastwood: Master Filmmaker at Work, published by Abrams in 2012

  Most recently, Hoffman authored Alchemy in Technicolor – a scholarly study of Technicolor’s greatest achievement in motion picture color.