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Writing

Essays on Technicolor and film history by Robert Hoffman.

Film Atlas · 2026

Digital film-out negatives and prints

Written for the Film Atlas: recording digital images back onto motion-picture negative and print stock, from its visual-effects origins in the 1980s through the digital-intermediate era and the shift to digital cinema. Read it at filmatlas.com…

2026-08-14

Walking on Water

Just over 40 years ago, in the summer of 1986, lightning struck sending my career trajectory into the major leagues. For the past months, I had been working with producer…

2025-05-01

Dumpster Diving Hollywood

Maybe it’s the researcher in me, but I’m fascinated with the notion of dumpster diving into Hollywood history. Beyond inferring a quest to retell a particular moment or chapter in cinema history…

2025-04-16

Righting a Wrong

In early August of 2017, a screening was conducted at Technicolor’s Hollywood digital hub on Sunset Blvd. The screening was arranged for a few select guests of director Francis Ford Coppola…

2025-04-16

Best Seat In The House

As most of us know, the movie set is a special place, and getting to work on a set is an honor – one that is generally hard-earned. The movie set is where the rubber meets the road…

2025-04-16

We’ll always have Paris…

I know that the line uttered by Humphrey Bogart in Casablanca was intended for an audience of one, his lost and found love, Ilsa, but having recently returned from that wonderful city…

2025-04-16

I Wish I Could Talk in Technicolor

One tends to embrace humor wherever it can be found. In early 2024, I encountered a bit of levity when my attention was drawn to a curious mention of Technicolor from the mid-1950s…

Film Atlas · 2024

Technicolor dye-transfer revival

Written for the Film Atlas: how Technicolor brought back dye-transfer imbibition printing from roughly 1997 to 2002, the people and films involved, and why the revival ended. Read it at filmatlas.com…